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, Tinder is the harbinger of today's hookup-fuelled "dating apocalypse." But the truth of the matter is, hooking up isn't anything new (and may in fact be hardwired into our genetics).

Dating game economist

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Yet, there is still a secondhand car market, because the lemons problem can be countered with information. The lesson: no information = bad news, so tell people about yourself. Few will believe that the camera lens hasn’t clicked recently.

Your level of interest in a car reflects the level of information you’re able to find out about it. And if you want to test drive on the first date, well, that’s up to you…

Invariably, you come back to the same old realization: “I need the advice of an economist. In a nutshell, my advice is to go big, beware the assumptions that will be made about you, put your money where your mouth is, and settle.

When I recently began dating again and went searching for a new partner online, I saw firsthand that understanding economics can give you a leg up.

The woman picking among suitors is a rarely reversed archetype of romantic love that you'll find everywhere from Jane Austen to Obviously, this is simplified—in contemporary life, both sides get plenty of chances to be selective.

At worst the economist can look like a social naïf, if not an outright sociopath; a man (or occasionally a woman) who knows the price of everything and the value of nothing. When confronted with a woman who enjoys the dating game but worries that she might leave it too late to settle down, Dear Economist offers not a shoulder to cry on but a frank explanation of optimal experimentation theory.

At least such is the traditional image of the economist; and who is Dear Economist to disappoint? When a dinner party guest wonders how much to spend on a bottle of wine, Dear Economist ignores the Good Wine Guide and reaches for the Journal of Wine Economics.

Yet, this brave new world requires an altogether new approach if success is to be assured.

And who better to ask for dating advice than economists? One famous economic model throws harsh light on the basic problem of any type of dating: information. This is the ‘Lemons problem’, a famous economic idea first proposed in the 1970s by George Akerlof, about cars, not citrus fruit.